Two days. Infinite transformation. One unforgettable rise.
The Phoenix Initiation
A two-day in-person rebirth for the woman who is ready to remember who she is and rise in full expression.
You won’t leave as the same woman who walked in.
This is not a retreat.
It’s a rebirth.
The Phoenix Initiation is a two-day in-person VIP experience for the woman who is ready to shed old skin, burn through the stories that kept her small, and rise — radiant, powerful, and fully expressed.
This is where you remember who the fuck you are!
Inside The Phoenix Initiation, you’ll receive:
Two full days of immersive transformation in a luxury space near the beach in North Carolina or city-side in Wilmington or Raleigh— your choice of setting for your soul to expand.
High-end glamour photoshoot with full professional hair and makeup, a curated outfit, and a same-day reveal — capturing your fire, your power, and your essence like never before.
Potent energy healing + intuitive mentoring to help you release what’s been dimming your light and activate the truth of your soul’s vision.
Custom ceremonial experiences with guest facilitators such as breathwork guides, sound healers, or other sacred practitioners.
A private chef to nourish you with soul-fueled meals each day.
A deeply personalized weekend created just for YOU — your magic, your expansion, your next-level expression.
This is for the woman who:
Has tasted success but still feels something’s missing
Has been walking through fire alone and is ready to be supported by someone who sees her soul
Is no longer willing to settle for good enough when her life is meant to be extraordinary
Wants to feel safe being fully expressed, bold, sensual, grounded, and unapologetic
Is ready to collapse time, reclaim her power, and rise in her leadership, presence, and pleasure
This is not about surface-level strategy or performance.
This is soul work.
This is frequency work.
This is identity work at the deepest level.
The Transformation
You’ll walk away with your radiance turned all the way up
You’ll see yourself — and your power — clearly, fully, lovingly
You’ll move with more certainty, self-trust, and alignment
You’ll feel safe in your body, in your bigness, and in your desires
You’ll leave with the energetic, emotional, and visual blueprint of who you’re becoming — and who you already are
This is where the shift happens.
This is where the identity lock-in begins.
Ready to Rise?
You’ve felt the call.
You’ve flirted with your power.
You’ve tiptoed around your becoming.
Now it’s time to walk boldly through the fire — and rise.
Investment: $15,000
Payment plans available.
This is a luxurious, sacred, and intimate experience.
Only one woman is taken through the Phoenix Initiation at a time.
Shay Perna is an Expansion Coach, Intuitive Business Mentor, and Confidence Photographer. She is the woman you call when you’re done playing small and ready to set your soul on fire. A powerhouse mentor, intuitive channel, and energetic mirror, she doesn’t just coach—you evolve in her presence. Shay is the bridge that activates you in the version of you who moves boldly, leads unapologetically, and creates the kind of life and impact that leaves the world breathless.